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simplify your online marketing with Eddison Media.
When We Shine, You Shine
Affiliate marketing that gets results.

We are currently working with the following brands…

What's It All About... Ltd is a marketing company which creates and manages a unique network of websites which can be used to promote your online services and products.

Our network attracts over 1.5 million visitors per year, with a strong presence in the sports betting and casino gaming markets we can help online bookmakers and casino operators acquire quality UK players. As we work on a paid for performance model, you only pay for the visitors who convert.

Since we launched our first website over 10 years ago we have focused on provided quality content in an attractive format. We believe this sets us apart from the crowd. And talking of crowds, we have a big social media following on Facebook and Twitter. Real sports fans with high levels of engagement, especially useful for promoting those time sensitive offers.

60+ Websites

Our sites cover all topics from sports betting to online shopping. 93% of our traffic comes from the UK and as we’re always adding new content so those visitor numbers keep growing year on year.

40,000+ Fans

We have a large social media following on Facebook and Twitter, these are real fans (not fake followers) with high levels of engagement and a passion for horse racing and sports.

Our most popular websites…

Click on the images above to read more about our most popular websites, you can see more sites by clicking on the portfolio button below.


20+ portals which offer great options for casino operators to promote their games.


15 horse racing portals which cover all the big races, including the Grand National.


We have multiple sites which feature guides for new poker players.


4 football portals with sections for reviews, betting guides and special offers.


8 great bingo portals which feature multiple opportunities for promotion.


Dedicated slots and fruit machine sites with game reviews and player guides.

Contact Us

We're not around right now. But you can send us an email and we'll get back to you, asap.