If you’ve never heard of QR Codes (Quick Response Codes) then prepare to experience the next big thing in Web/Mobile/Marketing convergence. Like most technological innovations this one started in Japan.
DENSO Corporation invented the system to track automobile parts around it’s various factories. QR Codes are basically barcodes that can store lots of data and what makes them unique is that you don’t need a barcode scanner to read them, just a mobile phone with a camera and some free QR reader software.
Already Sony Ericsson is signed up to include free QR and 2D Barcode reader software on it’s phones. The apple iPhone already has a numerous QR reader apps available to download for free on the app store. (more…)