Eddison Media is pleased to announce the sponsorship of National Hunt Jockey James Cowley. The Jockey will be wearing Eddison-Media branded breeches during the current National Hunt season.

James is a Conditional jockey which is the National Hunt (over jumps) equivalent to the apprentice jockey on the flat. Conditional jockeys can claim a weight allowance until the point where he or she has won 75 races or reaches the age of 26. This knocks off a few pounds from the horses allotted weight in any handicap race. The weight allowance system allows for less experienced jockeys to compete for rides with the seasoned professionals.

James is learning his trade with Grand National winning trainer Donald McCain at Bankhouse in Cheshire. He is already well on his way to ‘losing his claim’ and turning professional, we hope our sponsorship will help this young jockey achieve his ambition.

We recently caught up with James at Bangor-On-Dee racecourse where he was riding in the Deva Racing Handicap Hurdle. Below you can view a gallery of the photos we took on the day.

If you’re interested in checking out the benefits of jockey sponsorship then you can read the PJA guide here. It’s worth noting that the average jockey covers over 40,000 miles traveling between racecourses in the UK and your branding can be displayed on their vehicles and clothing traveling to and from meetings. On course a jockey can display branding on one of three pre-approved areas of clothing: Breeches, Neck Roll and Coccyx. If your jockey wins a big race then you can be assured that your brand will gain additional exposure on television and in the press.

May is traditionally the month for cup finals, the FA Cup and Champions League to name but two. So it was great news to hear that the football team we sponsor have reached the Chester District Junior Football League Cup final.

Sports team sponsorship is one of the oldest forms of marketing, but you don’t have to spend millions to get involved. Shirt sponsorship of a local or junior football team is a great way to get your business noticed. We’re currently looking at more opportunities to sponsor sports teams and individuals, recently we’ve helped a junior jockey realised his ambition to ride in the Shetland Pony Grand National!

Newton AFC will play the final at Chester F.C. on Sunday 18th May against Ellesmere Port JFC. Eddison-Media have sponsored the Newton AFC kit via our football website for the past two seasons. The team have made real progress in that time by achieving their highest league finish this year, coupled with a great run in the Cheshire cup competition.

The match will be a tough test for Newton who have beaten Ellesmere Port only once before. However, this year looks like a good one for the underdogs, Athletico Madrid have just won the La Liga title and reached the Final of the Champions League. Lets hope that Newton can pull off a similar shock this weekend at the Swansway Stadium.

To celebrate the teams achievement in reaching the final we’ve splashed out on personalised polo shirts for each player.

¡Vamos Newton!