In the year 2000, a bookshop owner by the name of Stuart Manley, was going through a box of books he had just bought at auction. At the bottom of the box he noticed a big folded piece of paper. He pulled it out and found a big red poster, the bold design carried the simple phrase, “Keep Calm and Carry On”. This was the beginning of the “keep Calm” craze.

It turned out that the poster was mass produced by the British Government at the beginning of world war two. Designed to steady the nerves of a population facing a German invasion. The invasion never came and the poster was never released. Over 1 million posters were printed but today only three originals survive.

The popularity of the poster has grown and grown over the last few years. Now we have built a website that celebrates that wartime spirit! You can buy replicas of the famous poster, spoof posters and other WWII posters like ‘Dig For Victroy‘ and ‘Keep Mum, She’s Not So Dumb‘.